The Nation (Nigeria): "Alex Okosi '98 Named Honorary Marketing Fellow"

The Nation (Nigeria): "Alex Okosi '98 Named Honorary Marketing Fellow"

This story originally appeared in The Nation (Nigeria). Also view a PDF on SMCAthletics.com here.

Alex Okosi '98 was a Saint Michael's men's basketball captain as a senior while pulling 548 rebounds in 106 career games.


The Executive Vice President and Managing Director of Viacom International Media Networks Africa (VIMN Africa) and BET International, Alex Okosi '98, has been inducted as an honorary Fellow of the National Institute of Marketing of Nigeria (NIMN).

Mr. Okosi was awarded this honor at a special investiture ceremony held last Thursday at the Eko Hotels and Suites in Lagos.

Okosi transformed the media, entertainment and music industry in Africa by developing and launching Viacom's MTV Base almost 15 years ago – a channel that played a huge role in changing the African music landscape by elevating African music videos and youth lifestyle content to global standards, making African talent accessible to global audiences.

He also spearheaded the launch of other localized Viacom brands in Africa including Nickelodeon, Comedy Central and BET Africa. Currently, he is responsible for managing the growth and development of the VIMN Africa business – a multichannel portfolio across 48 countries which includes MTV, MTV Base, MTV Music 24, Nickelodeon, BET Africa and Comedy Central.  Mr. Okosi is also responsible for overseeing the growth of the BET brand internationally that is currently distributed in the UK, France, South Korea and Africa.

Mr. Okosi holds Bachelor of Sciences degrees in Business Administration and Economics from Saint Michael's College, Vermont. He was also appointed a World Economic Forum Young Global Leader in 2013.

Upon receiving the award, Okosi expressed his appreciation to the council for considering him worthy of the honorary fellowship.

"The Nigerian marketing industry is constantly evolving and is instrumental in ensuring we share the best of our culture, potential and excellence with the world," he said.

"I value and am deeply grateful for the honour."

Also speaking, President and Chairman of Council, NIMN, Tony Agenmonmen said: "Every year, we recognize a select number of people who have made significant contributions to the development of the marketing profession in their personal capacity or through the headship of their organizations. Alex Okosi has been a tremendous professional in all his years in the marketing industry and he is without doubt, very deserving of this honorary fellowship."

The National Institute of Marketing is a body for marketing professionals, sales and marketing directors, customer service managers, relationship directors as well as other diverse marketing & communication professionals across the country. Mr. Okosi's honorary fellowship will see him join an elite list of top Nigerian professionals who have been conferred the prestigious award.